Digital
Izzy
maker's finders.com
Content Strategist and Producer
Currently project-based beginning March 2022
Developing RTM strategy for the release of a niche digital marketplace. Leveraging the disruptive power of NFT marketing to incentivize experiential and new-tech consumers. Analyzing trends in sustainability and monitoring consumption in the current economic climate. Implementing SWOT techniques as the company prepares for a September product drop. Defining value-endorsed language to incorporate in AR omni-channel content creation with designers in Paris and Madras.
NEW TECH
DAY&KNIGHT COLLECTION
Brand Director
Currently project-based beginning March 2021
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In March of 2021 I came on as consultant to build a digital footprint. As a Queer-identified and Black-owned small business my goal is to highlight inclusivity, sustainability and the freedom to be. From October to December we saw a 69% increase in social profile visits and an 11% increase in followers and content interaction. By participating in NYNOW the brand now sells in 6 independent retailers, 2 online wholesale platforms and is launching an exclusive collection with the Baha Mar Resort.
BRANDS
STUDIOS
INDUSTRIAL COLOR
Managing Producer
March 2016 to May 2020
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Integrated production for big-box and luxury retail brands. Expertise in high-volume production strategy, creative team development, artist negotiation, SAS and digital workflow, and retail campaign design.
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In 2017, Uniqlo became my largest client to date. Developed some of their first process tools with DraftHorse and GlobalEdit. Produced global e-commerce, social media, holiday and special projects. Omni-channel output strategies allowed the account to appreciate an additional $2M over 2 years.
AGENCIES
cannon media group
Lead Stylist / Market Editor
January 2012 to March 2016
I brought a fresh perspective for the brand's direction injecting young designers and esoteric brands to the fashion roster. I became Mr. Cannon's 1st Assistant then Lead Stylist representing his vision styling for celebrity and editorial. My relationships in the art world brought graffiti artist WANE to the studio to create a mural for a Spring couture shoot for Prestige Hong Kong. I also served as costume producer and designer relations working directly with heritage brands creating one of a kind garments for a global tour in collaboration with the CFDA and Snoopy x PEANUTS.